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Cyberbranding: Brand Building in a Digital Economy

by Breakenridge, Deirdre A

  • ISBN: 9780130897107
  • ISBN10: 0130897108

Cyberbranding: Brand Building in a Digital Economy

by Breakenridge, Deirdre A

  • List Price: $29.00
  • Binding: Hardcover
  • Publisher: Financial Times/Prentice Hall
  • Publish date: 01/01/2001
  • ISBN: 9780130897107
  • ISBN10: 0130897108
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Description: Bridging the gap between traditional marketing knowledge and skills and new online strategies, this book presents step-by-step processes to re-engineer oneself and one's brand and explains the unique issues that relate to building an online brand without damaging the offline brand. Provides a 40-page cyber-marketing plan that synthesizes the book's coverage for handy use by the marketer.
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