Description: From the foremost authority on writing copy that sells comes this ultimate desk reference to the key words, phrases, and basic strategies that will increase the persuasive power and appeal of your sales messages on the Net. Arranged in eight sections for easy use, Cybertalk That Sells covers the "environment" of the Net, various aspects of Cybertalk, and select strategies for e-mail and the Web. You'll also get:
-- Complete lists of the most powerful cyber-openers -- all the hooks, lines, and sinkers -- to sell more products
-- Attention-grabbing banners that stop surfers in their tracks every time
-- Cyberlinks that bring your product, your customer, and your offer face to face
-- "Rules of thumb" -- all the tips, strategies, and tactics -- for selling in all the new environments, from e-mail to the Internet to the World Wide Web

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