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  • ISBN: 9780130862716
  • ISBN10: 0130862711

Data Mining Building Competitive Advantage

by Robert Groth

  • List Price: $50.00
  • Binding: Hardcover
  • Edition: 1
  • Publisher: Prentice Hall
  • Publish date: 11/01/1999
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Description: The easiest way for business professionals to master data mining! A hands-on, up-to-date guide to real data mining business solutions -- not just theory!

This book doesn't just explain data mining concepts: it shows you exactly how to make the most of them, with practical case studies and real applications. Walks the reader through the entire data mining process; reviews the latest data mining approaches, and compares the industry's leading tools -- including Angoss KnowledgeSeeker, and RightPoint DataCruncher; trial versions of both are included on CD-ROM. You'll review today's best data mining applications in several key industries, including banking, finance, retail, healthcare, direct marketing, and telecommunications. Practical and hands-on, this is the #1 guide to data mining for business professionals.

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