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Data Mining Techniques: for Marketing, Sales, and Customer Support

by Michael J. A. Berry; Gordon Linoff

  • ISBN: 9780471179801
  • ISBN10: 0471179809

Data Mining Techniques: for Marketing, Sales, and Customer Support

by Michael J. A. Berry; Gordon Linoff

  • List Price: $65.00
  • Binding: Paperback
  • Publisher: John Wiley & Sons
  • Publish date: 05/01/1997
  • ISBN: 9780471179801
  • ISBN10: 0471179809
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Description: Learn how to quickly and easily access the wealth of information in your information systems

With data mining, companies can analyze customers' past behaviors in order to make strategic decisions for the future. This book is a practical guide to mining business data to help marketers and business managers focus their marketing and sales strategies. It explains how each mining technique works and what kinds of business problems each one can solve.

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