Data Mining Techniques: for Marketing, Sales, and Customer Support
- Binding: Paperback
- Publisher: John Wiley & Sons
- Publish date: 05/01/1997
Description:
Learn how to quickly and easily access the wealth of information in your information systems
Expand description
With data mining, companies can analyze customers' past behaviors in order to make strategic decisions for the future. This book is a practical guide to mining business data to help marketers and business managers focus their marketing and sales strategies. It explains how each mining technique works and what kinds of business problems each one can solve.
Product notice
Returnable at the third party seller's discretion and may come without consumable supplements like access codes, CD's, or workbooks.
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Wonder Book - Member ABAA/ILAB
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