Deadly Persuasion: Why Women and Girls Must Fight the Addictive Power of Advertising
- List Price: $26.00
- Binding: Hardcover
- Publisher: Free Press
- Publish date: 11/15/1999
In Can't Buy My Love, Jean Kilbourne examines the cumulative impact of advertising on attitudes, values, and behavior, paying particular attention to ads designed to appeal to young women. She deftly deconstructs various ad campaigns to show how they encourage the development of intimate, even passionate, relationships with products. From alcohol and tobacco ads that tempt the young with easy ways to rebel against society, to the not-so-subtle assurances that having the right clothes, cosmetics, and snacks can be just as satisfying as a relationship with another person, Kilbourne argues that the real intent of many advertisers is to create an addiction that keeps consumers coming back in hopes of finally realizing their dreams.
