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Design and Marketing of New Products

by John R. Hauser

ISBN: 9780132015677
ISBN10: 0132015676

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Design and Marketing of New Products

by John R. Hauser

List Price: $282.20
Binding: Hardcover
Edition: 2
Publisher: Pearson
Publish date: 04/01/1993
ISBN: 9780132015677
ISBN10: 0132015676

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Description: Design and Marketing of New Products, Second Edition, retains its managerial focus, emphasizing an understanding of the issues and solving problems by implementing a variety of state-of-the-art methods and perspectives. What's more, Urban and Hauser continue to integrate marketing, research and development, production engineering, and financial aspects of new product design and marketing.

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Design and Marketing of New Products

by John R. Hauser

Design and Marketing of New Products

by John R. Hauser

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