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Design and Marketing of New Products

by John R. Hauser

  • ISBN: 9780132015677
  • ISBN10: 0132015676

Design and Marketing of New Products

by John R. Hauser

  • List Price: $282.20
  • Binding: Hardcover
  • Edition: 2
  • Publisher: Pearson
  • Publish date: 04/01/1993
  • ISBN: 9780132015677
  • ISBN10: 0132015676
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Description: Design and Marketing of New Products, Second Edition, retains its managerial focus, emphasizing an understanding of the issues and solving problems by implementing a variety of state-of-the-art methods and perspectives. What's more, Urban and Hauser continue to integrate marketing, research and development, production engineering, and financial aspects of new product design and marketing.
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0132015676 2nd ed--hardback--same cover art.
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