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  • ISBN: 9780071377720
  • ISBN10: 0071377727

Designing World-Class E-Learning How IBM, GE, Harvard Business School, and Columbia University Are Succeeding at E-Learning

by Roger Schank

  • List Price: $34.95
  • Binding: Hardcover
  • Edition: 1
  • Publisher: McGraw-Hill
  • Publish date: 11/01/2001
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Description: The majority of corporate training programs are weak, ineffective, costly, and inconvenient for the time-pressed employees they are supposed to train. Designing World-Class e-Learning explores on-line learning -- today's hottest business training topic -- and explains the "learning-by-doing" approach that the author and his firm have used to develop effective on-line courses for Harvard Business School, IBM, GE, Columbia University, and other world-leading organizations.

Roger Schank, a leading leading E-learning guru and innovator, demonstrates steps and strategies proven to excite employees, make them want to learn, and decrease training costs while increasing productivity. Schank's approach to E-learning involves:
-- Encouraging employees in training to fail -- and learn from that failure
-- Just-in-time storytelling from experts

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