Description: This new text provides comprehensive design solutions as they relate to today's technology. The techniques can be applied by the student using any desktop publishing program. The first half of the book establishes a solid foundation in the wide range of design and production components used to complete a project - type, paper, color, grids, templates, organization and critiquing skills. Charts and samples accelerate learning by including ranges of character specifications for specific publications, choices for titles and body text, typefaces, and common papers and their uses. Real-world constraints like budget, time and output devices are also explored. The second part of the book gives examples of 25 of the most typical projects, including letterhead, reports, brochures and newsletters. Page elements, audience, effect, postal requirements and printing options for each are also provided.

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