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Developing Business Strategies

by Aaker, David A.

  • ISBN: 9780471183648
  • ISBN10: 0471183644

Developing Business Strategies

by Aaker, David A.

  • List Price: $39.95
  • Binding: Hardcover
  • Edition: 0005
  • Publisher: John Wiley & Sons
  • Publish date: 01/01/2005
  • ISBN: 9780471183648
  • ISBN10: 0471183644
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Description: INTRODUCTION AND OVERVIEW. Business Strategy: The Concept and Trends in Its Management. Strategic Market Management: An Overview. STRATEGIC ANALYSIS. External Analysis Overview and Customer Analysis. Competitor Analysis. Market Analysis. Environmental Analysis and Dealing with Strategic Uncertainty. Internal Analysis. ALTERNATIVE BUSINESS STRATEGIES. Obtaining a Sustainable Competitive Advantage. Differentiation Strategies. Obtaining an SCA-Low Cost, Focus, and the Preemptive Move. Growth Strategies: Penetration, Product-Market Expansion, and Vertical Integration. Diversification. Strategies in Declining and Hostile Markets. Global Strategies. IMPLEMENTATION AND THE PLANNING PROCESS. Implementing the Strategy. Formal Planning Systems. Appendix. Index.
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