Description:
These handy reference volumes list thousands of specialized business terms alphabetically and present concise definitions. The authors of all books in this series are recognized authorities in their special fields. Newly updated editions reflect new technologies and recent business trends.
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More than 4,000 definitions cover all aspects of the advertising industry.
Product notice
Returnable at the third party seller's discretion and may come without consumable supplements like access codes, CD's, or workbooks.

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