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Dictionary of Marketing and Advertising

by Rosenberg, Jerry M.

  • ISBN: 9780471025023
  • ISBN10: 047102502X

Dictionary of Marketing and Advertising

by Rosenberg, Jerry M.

  • List Price: $29.95
  • Binding: Paperback
  • Edition: 1
  • Publisher: John Wiley & Sons, Inc.
  • Publish date: 03/02/1995
  • ISBN: 9780471025023
  • ISBN10: 047102502X
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Description: Written by one of the industry's most respected experts, this book is an authoritative reference to marketing, advertising, sales, merchandising, and consumer behavior terms. With clear, concise, multi-contextual definitions of over 5,500 words, terms, and phrases, this dictionary covers an entire spectrum of interrelated disciplines in a well-organized, easy-to-access format.
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