Dictionary of Marketing and Advertising
- Binding: Paperback
- Edition: 1
- Publisher: John Wiley & Sons, Inc.
- Publish date: 03/02/1995
Description:
Written by one of the industry's most respected experts, this book is an authoritative reference to marketing, advertising, sales, merchandising, and consumer behavior terms. With clear, concise, multi-contextual definitions of over 5,500 words, terms, and phrases, this dictionary covers an entire spectrum of interrelated disciplines in a well-organized, easy-to-access format.
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