Description: Now that product differences are rapidly and easily copied, or are perceived to be minimal, differentiating a company's products and services from the competition has become the key to corporate survival. Marketing guru Jack Trout points out that many companies often fail to see what are their most emotionally powerful and unique attributes, and management consequently fails to implement a consistent strategy to carry them throughout the company. Written simply and clearly, Differentiate or Die is filled with rich examples of successful differentiation strategies from across the globe.
-- Jack Trout is coauthor of the bestselling marketing classics Positioning: The Battle for Your Mind (over 500,000 copies sold) and Marketing Warfare
-- Illustrates core ideas of differentiation, including heritage, market leadership, and being first
-- Features examples from large and small companies, including Wells Fargo Bank, Merrill Lynch, and Kemper Investments

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