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Differentiate or Die Survival in Our Era of Killer Competition

by Jack Trout

  • ISBN: 9780471357643
  • ISBN10: 0471357642

Differentiate or Die Survival in Our Era of Killer Competition

by Jack Trout

  • List Price: $27.95
  • Binding: Hardcover
  • Publisher: John Wiley & Sons Inc
  • Publish date: 03/01/2000
  • ISBN: 9780471357643
  • ISBN10: 0471357642
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Description: Now that product differences are rapidly and easily copied, or are perceived to be minimal, differentiating a company's products and services from the competition has become the key to corporate survival. Marketing guru Jack Trout points out that many companies often fail to see what are their most emotionally powerful and unique attributes, and management consequently fails to implement a consistent strategy to carry them throughout the company. Written simply and clearly, Differentiate or Die is filled with rich examples of successful differentiation strategies from across the globe.
-- Jack Trout is coauthor of the bestselling marketing classics Positioning: The Battle for Your Mind (over 500,000 copies sold) and Marketing Warfare
-- Illustrates core ideas of differentiation, including heritage, market leadership, and being first
-- Features examples from large and small companies, including Wells Fargo Bank, Merrill Lynch, and Kemper Investments
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Seller: Owls Books
Location: Toledo, OH
Condition: Acceptable
Noticeably used book. Text is legible but may be soiled and have binding
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Noticeably used book. Text is legible but may be soiled and have binding
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Seller: Owls Books
Location: Toledo, OH
Condition: Good
All pages and cover are intact. Possible slightly loose binding, minor
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All pages and cover are intact. Possible slightly loose binding, minor
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Seller: boyerbooks
Location: Denison, TX
Condition: Good
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Pages are clean with normal wear. May have limited markings &/or highlighting
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Pages are clean with normal wear. May have limited markings &/or highlighting
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Seller: Friends of the Phoenix Library
Location: Phoenix, AZ
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100% of this purchase will support literacy programs through a nonprofit organization!
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100% of this purchase will support literacy programs through a nonprofit organization!
Seller: Orphans Treasure Box
Location: Champaign, IL
Condition: Very Good
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Ships quickly. Mild shelf/reading wear. Orphans Treasure Box sells books to raise money for orphans and vulnerable kids.
Seller: Alibris
Location: Sparks, NV
Condition: Good
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Sewn binding. Cloth over boards. With dust jacket. 230 p. Ex-Library expected imperfections.
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Sewn binding. Cloth over boards. With dust jacket. 230 p. Ex-Library expected imperfections.
Seller: HPB-Emerald
Location: Dallas, TX
Condition: Good
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Connecting readers with great books since 1972. Used books may not include
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Seller: 2VBooks
Location: Derwood, MD
Condition: Good
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Sewn binding. Cloth over boards. With dust jacket. Audience: General/trade.
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Sewn binding. Cloth over boards. With dust jacket. Audience: General/trade.
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Seller: Dunaway Books
Location: Saint Louis, MO
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Seller: Wonder Book - Member ABAA/ILAB
Location: Frederick, MD
Condition: Like New
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Signed Copy Collectible-Like New. Very Good dust jacket. Signed by Rivkin on front endpage.
Seller: Wonder Book - Member ABAA/ILAB
Location: Frederick, MD
Condition: Very Good
Very Good condition. Good dust jacket. A copy that may have a few cosmetic
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Very Good condition. Good dust jacket. A copy that may have a few cosmetic
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Seller: Wonder Book - Member ABAA/ILAB
Location: Frederick, MD
Condition: Good
Good condition. Very Good dust jacket. Bookplate inside.
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Good condition. Very Good dust jacket. Bookplate inside.
Seller: Ergodebooks
Location: Houston,, TX Ask seller a question
Condition: Good
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Seller: Readers_anonymous
Location: Naperville, IL
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Some of the pages have slight highlighting; otherwise the book is in excellent condition.
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Some of the pages have slight highlighting; otherwise the book is in excellent condition.
Seller: Half Price Books Inc
Location: Dallas, TX
Condition: Good
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Connecting readers with great books since 1972. Used books may not include
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Connecting readers with great books since 1972. Used books may not include
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Seller: HPB-Ruby
Location: Dallas, TX
Condition: Good
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Connecting readers with great books since 1972. Used books may not include
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Connecting readers with great books since 1972. Used books may not include
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Seller: WonderBook
Location: Frederick, MD Ask seller a question
Condition: Very Good
Very Good condition. Good dust jacket. A copy that may have a few cosmetic
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Price:
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Very Good condition. Good dust jacket. A copy that may have a few cosmetic
[...]
Seller: WonderBook
Location: Frederick, MD Ask seller a question
Condition: Good
Signed Copy Collectible - Like New. Very Good dust jacket. Signed by Rivkin on front endpage.
Price:
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Signed Copy Collectible - Like New. Very Good dust jacket. Signed by Rivkin on front endpage.
Seller: Solr Books
Location: Skokie, IL
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Seller: Half Price Books Inc
Location: Dallas, TX
Condition: Good
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Connecting readers with great books since 1972. Used books may not include
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Connecting readers with great books since 1972. Used books may not include
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Seller: Ergodebooks
Location: Houston,, TX Ask seller a question
Condition: New
Buy with confidence. Excellent Customer Service & Return policy.Ships Fast. 24*7 Customer Service.
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Buy with confidence. Excellent Customer Service & Return policy.Ships Fast. 24*7 Customer Service.
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