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Digital Dealing: How E-Markets Are Transforming the Economy

by Hall, Robert Ernest A

  • ISBN: 9780393042108
  • ISBN10: 0393042103

Digital Dealing: How E-Markets Are Transforming the Economy

by Hall, Robert Ernest A

  • List Price: $26.95
  • Binding: Hardcover
  • Publisher: W. W. Norton & Company
  • Publish date: 01/01/2002
  • ISBN: 9780393042108
  • ISBN10: 0393042103
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Description: "Digital Dealing" Gets to the heart of e-commerce by explaining the principles of e-market systems: which players will come to the table and why, and how automated deal making can improve the efficiency of their commerce.

With examples ranging from the history of Nasdaq to the rise and fall of Priceline, this concise book details how the major deal-making methods -- auctions, real-time exchanges, and posted-price sales engines -- can determine the success or failure of an e-commerce enterprise. In addition, Robert Hall shows how careful decisions about information sharing, patents, network effects, government regulations, and other factors will allow entrepreneurs to make the most of Internet business opportunities.

As e-market volume more than doubles each year -- and the success stories increasingly stand out among the many failures -- understanding the principles of electronic deal making has become critical. This book sheds needed light on fundamental new business models.

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