Description: Digital technology is transforming commercial photography--offering speed, efficiency, and higher quality imaging. Yet, for all its advantages, the world of digital photography is rife with challenges. "Digital Photography for Creative Professionals is the essential handbook for using and managing digital techniques smoothly and effectively. Written by veteran digital photography expert Lee Varis, this book walks readers step-by-step through the entire digital process, from preparing for the shoot to studio techniques to color management, and printing issues. Compelling visuals illustrate a range of digitally executed projects, and Varis explores the pros and cons of each solution presented. An invaluable guide for designers, printers, photographers, art directors, and Web developers, this book offers methods and approaches for producing flawless images on Internet time.

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