Direct Marketing Management
- List Price: $128.67
- Binding: Hardcover
- Edition: 2
- Publisher: Prentice Hall
- Publish date: 02/23/1999
Description:
Covers: Databased Direct Marketing; Planning and Executing Direct Marketing Programs; Offer Planning and Positioning; Mailing Lists: Processing and Selection; List Segmentation; Creative Strategy and Execution; Fulfillment and Customer Service; Developing the Customer Database; Profitability and Lifetime Value; Testing Direct Marketing Programs; Business-to-Business Direct Marketing; Direct Mail Campaigns; Catalog Marketing; Telephone Marketing; Direct Response in Print Media; Direct Response in Broadcast Media; and The Interactive Media.
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Returnable at the third party seller's discretion and may come without consumable supplements like access codes, CD's, or workbooks.
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