Direct Marketing: Strategy, Planning, Execution
- Binding: Hardcover
- Edition: 4
- Publisher: McGraw-Hill Education
- Publish date: 01/01/2000
Description:
The "master strategist of direct marketing" has enhanced his classic reference with a wealth of proven direct mail strategies for the Internet age. This eagerly awaited edition acids in-depth information on profitable use of the Web for direct response sales, as well as increased coverage of alternative media, infomercials, telemarketing, and database marketing.
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Product notice
Returnable at the third party seller's discretion and may come without consumable supplements like access codes, CD's, or workbooks.
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