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Direct Marketing Success What Works and Why

by Gosden F. Freeman

  • ISBN: 9780471513285
  • ISBN10: 0471513288

Direct Marketing Success What Works and Why

by Gosden F. Freeman

  • List Price: $24.95
  • Binding: Paperback
  • Publisher: John Wiley & Sons Inc
  • Publish date: 12/01/1989
  • ISBN: 9780471513285
  • ISBN10: 0471513288
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Description: As Chairman of Foote, Cone & Belding, one of the largest direct marketing operations in the world, Freeman Gosden knows what succeeds in direct marketing and what fails--and why. In this book, he shares the principles and techniques that have helped his agency--and his agency's clients--climb to the top.
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