Direct Marketing Success What Works and Why
- List Price: $24.95
- Binding: Paperback
- Publisher: John Wiley & Sons Inc
- Publish date: 12/01/1989
Description:
As Chairman of Foote, Cone & Belding, one of the largest direct marketing operations in the world, Freeman Gosden knows what succeeds in direct marketing and what fails--and why. In this book, he shares the principles and techniques that have helped his agency--and his agency's clients--climb to the top.
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Product notice
Returnable at the third party seller's discretion and may come without consumable supplements like access codes, CD's, or workbooks.
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