Description: If you want to receive large and regular donations, it is important that you have a step-by-step program to develop dynamic and successful direct marketing programs. This comprehensive book, written by one of the nation's best known and admired direct marketers, will give you the tools you need to develop this type of program, while making direct marketing both understandable and exciting. It will offer expert advice on deciding whether direct marketing is right for you, how to create a new, dynamic image, how to develop direct mail packages that get results, and how to use telemarketing and Internet marketing to develop images that get results. With real-world examples for the top direct marketing firms, you will learn the basics for success, the pitfalls to avoid, and the techniques that work.

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