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Divide and Conquer: Target Your Customers Through Market Segmentation

by Harry Webber

  • ISBN: 9780471176336
  • ISBN10: 0471176338

Divide and Conquer: Target Your Customers Through Market Segmentation

by Harry Webber

  • List Price: $47.50
  • Binding: Hardcover
  • Publisher: John Wiley & Sons
  • Publish date: 06/01/1998
  • ISBN: 9780471176336
  • ISBN10: 0471176338
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Description: The days of expensive network television rollouts of new advertising campaigns are over. Targeted, niche driven marketing is less expensive, more profitable, and just plain makes sense in today's thriving culture of special interest media outlets. The advertising genius behind such memorable campaigns as "A mind is a terrible thing to Waste" and "I am stuck on Band-Aid" reveals how to use this powerful new marketing strategy.
-- Covers both the tactics for identifying markets and the art of creating the right message for the market
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