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Dress Your House for Success 5 Fast, Easy Step to Selling Your House, Apartment, or Condo for the Highest Possible Price!

by Martha Webb

  • ISBN: 9780517888445
  • ISBN10: 0517888440

Dress Your House for Success 5 Fast, Easy Step to Selling Your House, Apartment, or Condo for the Highest Possible Price!

by Martha Webb

  • Binding: Paperback
  • Edition: 1
  • Publisher: Random House Inc
  • Publish date: 03/01/1997
  • ISBN: 9780517888445
  • ISBN10: 0517888440
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Description: For the three million people who move each year, Dress Your House for Success will almost guarantee a sale for thousands of dollars over the price of a comparable house.

Martha Webb is a marketing consultant whose video, Dress Your House for Success, has sold more than 100,000 copies through real estate professionals. Now, for the first time, everyone will have access to her effective Five-Step plan.

Many sellers lose out on thousands and thousands of dollars because they don't understand the true secret to homeselling success: generating the feelings of home that cause buyers to want to make your house their home. In Dress Your House for Success, Martha Webb shows how every home can be quickly, inexpensively staged to elicit a powerful emotional response from buyers that results in a quick and profitable sale, every time! She explains how to control what a buyer sees and feels each time he enters a room -- by Uncluttering, Cleaning, Repairing, Neutralizing, and finally Dynamizing, Webb's trademark strategy that helps the seller think like a marketer. Handy, comprehensive checklists cover every corner of the house, and offer dozens of fun, easy-to-follow dynamizing ideas.

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