Description:
This is a complete "what to do and how to do it" handbook for entrepreneurs, managers, and executives making e-business plans. Start by understanding the six phases of e-business, from "Hello, I'm Online, Too" through "One World -- One Computer." Discover where you fit today -- and where you should be. Build the business case for e-business; then learn how to choose the right technologies, avoid legal (and other) pitfalls of e-business, plan your marketing strategy; and more. Compare solutions for reaching customers; shopping, procurement and payment systems; and other key elements of a total e-business solution. Learn what you need to know about Web security; building "sticky" sites that attract and retain customers; and how to build a business that succeeds in tomorrow's age of pervasive computing.
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Product notice
Returnable at the third party seller's discretion and may come without consumable supplements like access codes, CD's, or workbooks.
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