E-Loyalty: How to Keep Customers Coming Back to Your Website
- List Price: $26.00
- Binding: Hardcover
- Publisher: HarperBusiness
- Publish date: 01/01/2008
Description:
While the explosion of e-commerce has created tremendous opportunities for starting new businesses and growing existing ones, companies are learning that keeping customers on their website -- when competitors are only a click away -- is the key to success. However, the rules of e-loyalty are very different than those for brick and mortar businesses, and learning them on your own can be painful, frustrating, and costly.
Expand description
Ellen Reid Smith has helped Hewlett-Packard, Hasbro, Budget Rent A Car, Datek.com, Healtheatre.com, and many other industry leaders move from merely acquiring customers to retaining customers by creating the critical "site stickiness" needed to convert customers into evangelists and browsers into buyers. In e-Loyalty, she discusses both the art and the science of developing successful e-loyalty strategies and offers numerous case examples to make these lessons come to life. The book offers a step-by-step guide for developing an e-loyalty strategy, based on proven retention strategies, with the reader taken through the critical success factors in creating and managing an effective implementation plan.
Product notice
Returnable at the third party seller's discretion and may come without consumable supplements like access codes, CD's, or workbooks.
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