Error title
Some error text about your books and stuff.
Close

E-Loyalty: How to Keep Customers Coming Back to Your Website

by Smith, Ellen Reid

  • ISBN: 9780066620701
  • ISBN10: 0066620708

E-Loyalty: How to Keep Customers Coming Back to Your Website

by Smith, Ellen Reid

  • List Price: $26.00
  • Binding: Hardcover
  • Publisher: HarperBusiness
  • Publish date: 01/01/2008
  • ISBN: 9780066620701
  • ISBN10: 0066620708
used Add to Cart $3.13
You save: 88%
Marketplace Item
new Add to Cart $28.34
Marketplace Item
Description: While the explosion of e-commerce has created tremendous opportunities for starting new businesses and growing existing ones, companies are learning that keeping customers on their website -- when competitors are only a click away -- is the key to success. However, the rules of e-loyalty are very different than those for brick and mortar businesses, and learning them on your own can be painful, frustrating, and costly.

Ellen Reid Smith has helped Hewlett-Packard, Hasbro, Budget Rent A Car, Datek.com, Healtheatre.com, and many other industry leaders move from merely acquiring customers to retaining customers by creating the critical "site stickiness" needed to convert customers into evangelists and browsers into buyers. In e-Loyalty, she discusses both the art and the science of developing successful e-loyalty strategies and offers numerous case examples to make these lessons come to life. The book offers a step-by-step guide for developing an e-loyalty strategy, based on proven retention strategies, with the reader taken through the critical success factors in creating and managing an effective implementation plan.

Expand description
Seller Condition Comments Price  
Seller: Hawking Books
Location: Corona, CA
Condition: Like New
0066620708 Like New. Clean, Tight and Neat. Five star seller-Buy with confidence!
Price:
$3.13
Comments:
0066620708 Like New. Clean, Tight and Neat. Five star seller-Buy with confidence!
Seller: bacobooks
Location: Garden Grove, CA
Condition: Like New
Shipping Icon
Price:
$3.36
Comments:
Seller: Twodaytext-Texas
Location: Dallas, TX Ask seller a question
Condition: Very Good
We ship same or next business day! Usually delivered within 2-4 business days
[...]
Price:
$3.88
Comments:
We ship same or next business day! Usually delivered within 2-4 business days
[...]
Seller: Better World Books West
Location: Mishawaka, IN
Condition: Very Good
Ships from Reno, NV. Great condition for a used book! Minimal wear. Shipped to over one million happy customers. Your purchase benefits world literacy!
Price:
$4.47
Comments:
Ships from Reno, NV. Great condition for a used book! Minimal wear. Shipped to over one million happy customers. Your purchase benefits world literacy!
Seller: WonderBook
Location: Frederick, MD Ask seller a question
Condition: Like New
Like New condition. Like New dust jacket.
Price:
$5.78
Comments:
Like New condition. Like New dust jacket.
Seller: Wonder Book - Member ABAA/ILAB
Location: Frederick, MD
Condition: Like New
Like New condition. Like New dust jacket.
Price:
$6.90
Comments:
Like New condition. Like New dust jacket.
Seller: HPB-Movies
Location: Dallas, TX
Condition: Good
Shipping Icon
Connecting readers with great books since 1972. Used books may not include
[...]
Price:
$7.18
Comments:
Connecting readers with great books since 1972. Used books may not include
[...]
Seller: Ergodebooks
Location: Richmond, TX Ask seller a question
Condition: Very Good
Buy with confidence. Excellent Customer Service & Return policy.Ships Fast. 24*7 Customer Service.
Price:
$8.49
Comments:
Buy with confidence. Excellent Customer Service & Return policy.Ships Fast. 24*7 Customer Service.
Seller: Ergodebooks
Location: Richmond, TX Ask seller a question
Condition: New
Buy with confidence. Excellent Customer Service & Return policy.Ships Fast. 24*7 Customer Service.
Price:
$28.34
Comments:
Buy with confidence. Excellent Customer Service & Return policy.Ships Fast. 24*7 Customer Service.
Seller: Basement Seller 101
Location: Cincinnati, OH
Condition: New
Shipping Icon
Price:
$29.13
Comments:
Seller: Lyric Vibes
Location: Geneva, IL
Condition: New
0066620708 New Condition *** Right Off the Shelf | Ships within 2 Business Days ~~~ Customer Service Is Our Top Priority! -Thank you for LOOKING: -)
Price:
$45.06
Comments:
0066620708 New Condition *** Right Off the Shelf | Ships within 2 Business Days ~~~ Customer Service Is Our Top Priority! -Thank you for LOOKING: -)
please wait
Please Wait

Notify Me When Available

Enter your email address below,
and we'll contact you when your school adds course materials for
.
Enter your email address below, and we'll contact you when is back in stock (ISBN: ).