EXPLORING MARKETING RESEARCH 7E
- List Price: $260.95
- Binding: Hardcover
- Edition: 07
- Publisher: Cengage
- Publish date: 04/01/2005
Description:
This comprehensive, practical, and extremely student-friendly market leader offers the most up-to-date coverage of the current marketing research issues available. Intended primarily for undergraduates, this best-seller emphasizes such important issues as total quality management and global marketing research, integrating both topics throughout the text.
Expand description
This comprehensive, practical, and extremely student-friendly market leader offers the most up-to-date coverage of the current marketing research issues available. Intended primarily for undergraduates, this best-seller emphasizes such important issues as total quality management and global marketing research, integrating both topics throughout the text.
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