Description: Preface. PART A Business and Economics. Chapter 1 The Business Environment and Business Economics. Chapter 2 Economics and the World of Business. Chapter 3 Business Organisations. Chapter 4 The Working of Competitive Markets. Chapter 5 Business in a Market Environment. PART B Background to Demand. Chapter 6 Demand and the Consumer. Chapter 7 Products, Markets and Advertising. PART C Background to Supply. Chapter 8 Costs of Production: Short Run. Chapter 9 Costs of Production: Long Run. Chapter 10 Revenue and Profit. PART D Supply: Short-Run Profit Maximisation. Chapter 11 Profit Maximisation Under Perfect Competition and Monopoly. Chapter 12 Profit Maximisation Under Imperfect Competition. PART E Supply: Alternative Strategies. Chapter 13 Alternative Theories of the Firm. Chapter 14 Growth Strategy. Chapter 15 The Small-Firm Sector. Chapter 16 Pricing Strategy. PART F The Firm in the Factor Market. Chapter 17 Labour Markets, Wages and Industrial Relations. Chapter 18 Investment and the Employment Capital. PART G The Relationship Between Government and Business. Chapter 19 Reason for Government Intervention in the Market. Chapter 20 Government and the Firm. Chapter 21 Government and the Market. PART H Business in the International Environment. Chapter 22 International Chapter 23 Multinational Corporations. Chapter 24 Trading Blocs. PART I The Macroeconomic Environment. Chapter 25 The Macroeconomic Environment of Business. Chapter 26 The Balance of Payments and Exchange Rates. Chapter 27 Money and Interest rates. Chapter 28 Economic Ideas - Keynesian and Monetarist Explanations of Business Activity. PART J Macroeconomic Policy. Chapter 29 Demand-Side Policy. Chapter 30 Supply-Side Policy. Chapter 31 International Economic Policy. Index.

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