Effective Business Communication
- List Price: $32.00
- Binding: Paperback
- Publisher: Prentice Hall PTR
- Publish date: 01/01/1998
Description:
This is a fast-paced, wide-ranging review of business communications - from personal presentations to direct mail, and beyond.
Expand description
Coverage includes: how to overcome "noise" to get your message across; effective ways to use language and images; the power of persuasion; and special issues surrounding communication in an organization. The book focuses on communication in practice, covering forms and questionnaires, business letters and direct mail, reports, memos, briefings, presentations, meetings, negotiation, advertising, news releases, interviewing, listening skills, and much more. The book's distinctive format helps students generalize the lessons they've learned in each area, and encourages an active, questioning approach.
Product notice
Returnable at the third party seller's discretion and may come without consumable supplements like access codes, CD's, or workbooks.
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