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Effective Business Writing: Principles and Applications

by Morton, Gerald

  • ISBN: 9780155016354
  • ISBN10: 0155016350

Effective Business Writing: Principles and Applications

by Morton, Gerald

  • List Price: $35.95
  • Binding: Paperback
  • Publisher: Cengage
  • Publish date: 12/01/2007
  • ISBN: 9780155016354
  • ISBN10: 0155016350
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Description: Effective Business Writing focuses on stylistic concerns and format for business documents. The text uses a "nuts and bolts" approach to business writing that provides specific, concrete examples for improving writing style. It begins with the basics of an effective writing style, followed by the concepts of purpose and audience, inductive and deductive organization, and the application of all these concepts to traditional business documents.
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