Effective Entrepreneurship a Skills and Activity-Based Approach
- List Price: $40.95
- Binding: Paperback
- Publisher: Blackwell Pub
- Publish date: 11/01/1995
Description:
Effective Entrepreneurship explores one of the most exciting, important and difficult areas of business. Entrepreneurship undoubtedly demands creativity, flair, imagination and conviction, but the authors show that, to succeed, good planning and management are also required. The unique skills and activity-based approach that the book takes is allied to the widespread use of case studies, including new biographical material on women entrepreneurs. This allows students, trainers and managers to understand both the skills and best practice in this dynamic area.
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