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Effective Public Relations

by Scott M. Cutlip

  • ISBN: 9780135412114
  • ISBN10: 0135412110

Effective Public Relations

by Scott M. Cutlip

  • List Price: $114.40
  • Binding: Hardcover
  • Edition: 8
  • Publisher: Prentice Hall
  • Publish date: 07/01/1999
  • ISBN: 9780135412114
  • ISBN10: 0135412110
used Add to Cart $4.48
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Returnable at the third party seller's discretion and may come without consumable supplements like access codes, CD's, or workbooks.
new Add to Cart $51.12
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Returnable at the third party seller's discretion and may come without consumable supplements like access codes, CD's, or workbooks.
Description: Effective Public Relations, Eighth Edition presents a comprehensive summary of public relations concepts, theory, principles, history, management, and practices. This “ bible” of the public relations field continues in its role as the single most authoritative and complete reference for public relations professionals. Still the most comprehensive and authoritative introductory book, continuing its long-standing tradition as the most-cited reference book. Often referred to as the “ bible of public relations, ” the new edition covers the many aspects of public relations theory and practice in a variety of settings. The Eighth Edition also serves as the basic reference for accreditation programs worldwide. Updates examples, sources, and references to provide readers with contemporary cases, contexts, and perspectives that illustrate major concepts and issues essential to understanding the field. The new edition offers an up-to-date synthesis and interpretation of the scholarly and professional literature. Expands discussions of how the public relations field relates to marketing, integrated marketing communication (IMC), and related management functions, clarifying the unique and essential role of the public relations management function in organizations. An excellent, "essential desk reference for those in the practice.
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Product notice Returnable at the third party seller's discretion and may come without consumable supplements like access codes, CD's, or workbooks.
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This book is a well used but readable copy. Integrity of the book is still
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This book is a well used but readable copy. Integrity of the book is still
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A heavily used but readable copy. All text pages are present and legible. The
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Seller: Bonita
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Seller: Just one more Chapter
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Location: Santa Clarita, CA
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Seller: A2ZBooks
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Writing/highlighting...minor shelf wear...good looking book. Quantity
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Seller: GridFreed
Location: North Las Vegas, NV
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Size: 116x20x152; New. In shrink wrap. Looks like an interesting title!
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Size: 116x20x152; New. In shrink wrap. Looks like an interesting title!
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