Error title
Some error text about your books and stuff.
Close

Effective Public Relations

by Scott M. Cutlip

  • ISBN: 9780135412114
  • ISBN10: 0135412110

Effective Public Relations

by Scott M. Cutlip

  • List Price: $114.40
  • Binding: Hardcover
  • Edition: 8
  • Publisher: Prentice Hall
  • Publish date: 07/01/1999
  • ISBN: 9780135412114
  • ISBN10: 0135412110
used Add to Cart $1.77
You save: 98%
Marketplace Item
new Add to Cart $82.96
You save: 27%
Marketplace Item
Description: Effective Public Relations, Eighth Edition presents a comprehensive summary of public relations concepts, theory, principles, history, management, and practices. This “ bible” of the public relations field continues in its role as the single most authoritative and complete reference for public relations professionals. Still the most comprehensive and authoritative introductory book, continuing its long-standing tradition as the most-cited reference book. Often referred to as the “ bible of public relations, ” the new edition covers the many aspects of public relations theory and practice in a variety of settings. The Eighth Edition also serves as the basic reference for accreditation programs worldwide. Updates examples, sources, and references to provide readers with contemporary cases, contexts, and perspectives that illustrate major concepts and issues essential to understanding the field. The new edition offers an up-to-date synthesis and interpretation of the scholarly and professional literature. Expands discussions of how the public relations field relates to marketing, integrated marketing communication (IMC), and related management functions, clarifying the unique and essential role of the public relations management function in organizations. An excellent, "essential desk reference for those in the practice.
Expand description
Seller Condition Comments Price  
Seller: Jenson Online Inc
Location: North Logan, UT
Condition: Good
Shipping Icon
This item shows signs of wear from consistent use, but it remains in good
[...]
Price:
$1.77
Comments:
This item shows signs of wear from consistent use, but it remains in good
[...]
Seller: Wonder Book - Member ABAA/ILAB
Location: Frederick, MD
Condition: Very Good
Very Good condition. Owner's name on inside. 8th edition.
Price:
$7.86
Comments:
Very Good condition. Owner's name on inside. 8th edition.
Seller: Wonder Book - Member ABAA/ILAB
Location: Frederick, MD
Condition: Good
Good condition. 8th edition.
Price:
$7.86
Comments:
Good condition. 8th edition.
Seller: Ergodebooks
Location: Richmond, TX Ask seller a question
Condition: Good
Buy with confidence. Excellent Customer Service & Return policy.Ships Fast. 24*7 Customer Service.
Price:
$8.89
Comments:
Buy with confidence. Excellent Customer Service & Return policy.Ships Fast. 24*7 Customer Service.
Seller: WonderBook
Location: Frederick, MD Ask seller a question
Condition: Very Good
Very Good condition. Owners name on inside. 8th edition.
Price:
$10.46
Comments:
Very Good condition. Owners name on inside. 8th edition.
Seller: WonderBook
Location: Frederick, MD Ask seller a question
Condition: Good
Good condition. 8th edition.
Price:
$10.46
Comments:
Good condition. 8th edition.
Seller: ACME Best Books
Location: Lawrenceville, GA
Condition: Good
Shipping Icon
0135412110 NO MARKINGS OR HIGHLIGHTING-CLEAN WITH MINOR SHELF WEAR-SATISFACTION GUARANTEED! ! !
Price:
$16.83
Comments:
0135412110 NO MARKINGS OR HIGHLIGHTING-CLEAN WITH MINOR SHELF WEAR-SATISFACTION GUARANTEED! ! !
Seller: FastBooks100
Location: Franklin, TN Ask seller a question
Condition: Good
Price:
$22.95
Comments:
Seller: One Stop Shop Bookstore
Location: Memphis, TN
Condition: Good
Shipping Icon
Price:
$23.67
Comments:
Seller: A2ZBooks
Location: Burgin, KY
Condition: Good
Shipping Icon
Writing/highlighting...minor shelf wear...good looking book. Quantity
[...]
Price:
$67.50
Comments:
Writing/highlighting...minor shelf wear...good looking book. Quantity
[...]
Seller: Ergodebooks
Location: Richmond, TX Ask seller a question
Condition: New
Buy with confidence. Excellent Customer Service & Return policy.Ships Fast. 24*7 Customer Service.
Price:
$82.96
Comments:
Buy with confidence. Excellent Customer Service & Return policy.Ships Fast. 24*7 Customer Service.
please wait
Please Wait

Notify Me When Available

Enter your email address below,
and we'll contact you when your school adds course materials for
.
Enter your email address below, and we'll contact you when is back in stock (ISBN: ).