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Effective Small Business Management: an Entrepreneurial Approach

by Scarborough, Norman

  • ISBN: 9780130807083
  • ISBN10: 0130807087

Effective Small Business Management: an Entrepreneurial Approach

by Scarborough, Norman

  • List Price: $110.00
  • Binding: Hardcover
  • Edition: 0006
  • Publisher: Prentice Hall
  • Publish date: 03/01/2003
  • ISBN: 9780130807083
  • ISBN10: 0130807087
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Description: Exceptionally practical, this best-selling book teaches budding entrepreneurs the "hands-on" tools and techniques for launching and managing a small business the right way -- and toimbue it with the staying power necessary to succeed and grow in the hotly competitive environment of the 21st century.

Describes the key components of a business plan; provides step-by-step details on how to build one (including marketing and financial considerations); presents a sample plan; and shows how to put the business plan to work and how to secure funding. Explains how to use marketing and technology to gain a competitive edge -- including the World Wide Web and its application as a business tool. Discusses the importance of location and layout; techniques for enhancing profitability; how to manage people; the legal aspects of small business (including succession, ethics, and government regulation); global business opportunities; and trends shaping the business environment beyond 2000. Provides comprehensive cases and an abundance of real-world examples.

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Connecting readers with great books since 1972. Used books may not include
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