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Eight Giant Steps to Global Domination: a Personal Guide to Finding Your Niche, Conquering Your Market, and Taking Your Company to the Top

by Viselman, Kenn

  • ISBN: 9780071362412
  • ISBN10: 007136241X

Eight Giant Steps to Global Domination: a Personal Guide to Finding Your Niche, Conquering Your Market, and Taking Your Company to the Top

by Viselman, Kenn

  • List Price: $21.95
  • Binding: Hardcover
  • Publisher: McGraw-Hill Companies
  • Publish date: 12/01/2005
  • ISBN: 9780071362412
  • ISBN10: 007136241X
used Add to Cart $48.31
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Product notice Returnable at the third party seller's discretion and may come without consumable supplements like access codes, CD's, or workbooks.
Description: Kenn Viselman has been shaking up the licensing industry since 1995, when he boasted that his tiny startup. The itsy bitsy Entertainment Company, could go up against the likes of Disney and turn kids' entertainment into a merchandising bonanza.

Starting with the Teletubbies, itsy bitsy has grown into a veritable children's entertainment empire with a string of phenomenal successes to its credit, including its recent victory over Fox, Columbia, Universal, and Warner Bros. for the screen rights to the classic children's book character Eloise.

In this book, marketing visionary Kenn Viselman reveals the unique marketing strategies behind itsy bitsy's phenomenal growth, and provides powerful lessons for managers and executives in any industry.

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Product notice Returnable at the third party seller's discretion and may come without consumable supplements like access codes, CD's, or workbooks.
Seller Condition Comments Price  
Seller: Bonita
Location: Newport Coast, CA
Condition: Good
Access codes and supplements are not guaranteed with used items. May be an ex-library book.
Price:
$48.31
Comments:
Access codes and supplements are not guaranteed with used items. May be an ex-library book.
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