Eight Giant Steps to Global Domination: a Personal Guide to Finding Your Niche, Conquering Your Market, and Taking Your Company to the Top
- Binding: Hardcover
- Publisher: McGraw-Hill Companies
- Publish date: 12/01/2005
Description:
Kenn Viselman has been shaking up the licensing industry since 1995, when he boasted that his tiny startup. The itsy bitsy Entertainment Company, could go up against the likes of Disney and turn kids' entertainment into a merchandising bonanza.
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Starting with the Teletubbies, itsy bitsy has grown into a veritable children's entertainment empire with a string of phenomenal successes to its credit, including its recent victory over Fox, Columbia, Universal, and Warner Bros. for the screen rights to the classic children's book character Eloise.
In this book, marketing visionary Kenn Viselman reveals the unique marketing strategies behind itsy bitsy's phenomenal growth, and provides powerful lessons for managers and executives in any industry.
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