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Electronic Commerce a Managerial Perspective

by David King

  • ISBN: 9780139752858
  • ISBN10: 0139752854

Electronic Commerce a Managerial Perspective

by David King

  • List Price: $82.67
  • Binding: Hardcover
  • Publisher: Prentice Hall
  • Publish date: 09/01/1999
  • ISBN: 9780139752858
  • ISBN10: 0139752854
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Description: This book presents the fundamentals of electronic commerce and its terminology, describing what it is and how it is being conducted and managed. It also focuses on the major opportunities, limitations, issues, and risks impacting the market place around the world as we enter the second millennium.

Chapter topics include retailing, consumer behavior and market research, advertisement and publishing, services, intranet and extranet application, payments, corporate strategy, public policy, and infrastructure.

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