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Electronic Commerce a Managerial Perspective

by David King

  • ISBN: 9780139752858
  • ISBN10: 0139752854

Electronic Commerce a Managerial Perspective

by David King

  • List Price: $82.67
  • Binding: Hardcover
  • Publisher: Prentice Hall
  • Publish date: 09/01/1999
  • ISBN: 9780139752858
  • ISBN10: 0139752854
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Description: This book presents the fundamentals of electronic commerce and its terminology, describing what it is and how it is being conducted and managed. It also focuses on the major opportunities, limitations, issues, and risks impacting the market place around the world as we enter the second millennium.

Chapter topics include retailing, consumer behavior and market research, advertisement and publishing, services, intranet and extranet application, payments, corporate strategy, public policy, and infrastructure.

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Seller: Hippo Books
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100% of this purchase will support literacy programs through a nonprofit organization!
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Seller: AwesomeBooksUSA
Location: Valley Cottage, NY
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This book is in very good condition. The cover may have some limited signs of
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Seller: AwesomeBooksUSA
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Seller: Wonder Book - Member ABAA/ILAB
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Seller: Gonia Books
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0139752854 Oversized 520pp including index Previous owner's notations inside
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0139752854 Oversized 520pp including index Previous owner's notations inside
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new, factory sealed, b121
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Seller: SMLB Books
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Unknown printing. p. cm. Includes index. 520 p., 26 cm.
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Unknown printing. p. cm. Includes index. 520 p., 26 cm.
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