Electronic Commerce: the Strategic Perspective
- Binding: Paperback
- Publisher: Cengage
- Publish date: 07/01/1999
Description:
This exciting new text from The Dryden Press provides a strategic marketing and managerial perspective of electronic commerce. The research of the four highly-qualified authors provides the basis for the book, allowing for first-hand experience, varied viewpoints, and relevance.
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Product notice
Returnable at the third party seller's discretion and may come without consumable supplements like access codes, CD's, or workbooks.
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