Description: Electronic commerce is increasingly central to business strategy, but successfully planning and implementing E-commerce requires a broad, multidisciplinary understanding of technology, culture, law, and business processes. This book offers a concise overview of all the important issues surrounding E-commerce -- including its impact on society and culture. It covers the core technologies surrounding E-commerce, including network protocols, security mechanisms, and electronic storage and retrieval of multimedia and text. It also reviews key business issues, including advertising, marketing, procurement, purchasing, billing, payment, and supply chain management. Next, it covers core legal issues, including information privacy, access and control. The book contains a comprehensive discussion of both current research in E-commerce and future challenges, presenting the subject in the broadest socioeconomic and cultural contexts.

Please Wait