Electronic Marketing
- Binding: Paperback
- Edition: 1
- Publisher: John Wiley & Sons
- Publish date: 02/01/2002
Description:
Others include email, commercial online services, fax-back systems, multimedia and CD-ROM demos. Offering comprehensive, technical information, this book gathers the insights of a panel of professional marketers who explore this elecronic marketing mix with the emphsis on integrating these techniques into an overall marketing plan.
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Product notice
Returnable at the third party seller's discretion and may come without consumable supplements like access codes, CD's, or workbooks.
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