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Electronic Media Programming: Strategies and Decision Making

by Carroll, Raymond L.

Electronic Media Programming: Strategies and Decision Making cover
  • ISBN: 9780070102989
  • ISBN10: 0070102988

Electronic Media Programming: Strategies and Decision Making

by Carroll, Raymond L.

  • List Price: $74.38
  • Binding: Hardcover
  • Publisher: McGraw-Hill Companies
  • Publish date: 02/01/2007
  • ISBN: 9780070102989
  • ISBN10: 0070102988
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Description: This book emphasizes programming strategies for small market, local stations rather than the major networks. The authors have included discussions of both radio and television in each chapter. Electonic Media Programming takes a unified approach, focusing on marketing/audience research.
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Seller: Better World Books West
Location: Mishawaka, IN
Condition: Good
Ships from Reno, NV. Former Library book. Shows some signs of wear, and may
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Price:
$1.66
Comments:
Ships from Reno, NV. Former Library book. Shows some signs of wear, and may
[...]
Seller: HPB-Dallas
Location: Dallas, TX
Condition: Good
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Item may show signs of shelf wear. Pages may include limited notes and
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Price:
$1.68
Comments:
Item may show signs of shelf wear. Pages may include limited notes and
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