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Electronic Media Programming: Strategies and Decision Making cover
  • ISBN: 9780070102989
  • ISBN10: 0070102988

Electronic Media Programming: Strategies and Decision Making

by Carroll, Raymond L.

  • List Price: $74.38
  • Binding: Hardcover
  • Publisher: McGraw-Hill Companies
  • Publish date: 02/01/2007
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Description: This book emphasizes programming strategies for small market, local stations rather than the major networks. The authors have included discussions of both radio and television in each chapter. Electonic Media Programming takes a unified approach, focusing on marketing/audience research.
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Seller Condition Comments Price  
Better World Books West
Location: Mishawaka, IN
Good
Ships from Reno, NV. Former Library book. Shows some signs of wear, and may
[...]
$1.66
UHR Books
Location: Hollis Center, ME
Good
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Book Some rub marks and edge wear. A textbook discussing electronic media and its practical uses and programming in late Twentieth Century society. 532 pages.
$5.56
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