Error title
Some error text about your books and stuff.
Close

Eng@ged Customer: the New Rules of Internet Direct Marketing

by Brondmo, Hans Peter

  • ISBN: 9780066620787
  • ISBN10: 0066620783

Eng@ged Customer: the New Rules of Internet Direct Marketing

by Brondmo, Hans Peter

  • List Price: $26.00
  • Binding: Hardcover
  • Publisher: HarperBusiness
  • Publish date: 01/01/2001
  • ISBN: 9780066620787
  • ISBN10: 0066620783
used Add to Cart $1.41
You save: 95%
Marketplace Item
new Add to Cart $6.75
You save: 74%
Marketplace Item
Description: E-mail marketing is the new hot frontier of e-commerce. In a world where the competition is never more than one click away, e-mail has become the most powerful tool companies have to establish an ongoing dialogue -- leading to profitable relationships -- with prospects and customers.

Hans Peter Brondmo, a leader in Internet marketing and e-commerce, takes readers step-by-step through the process of using e-mail to create long-lasting customer relationships online.

Based on the premise that an engaged customer is a valuable customer, Brondmo defines the new rules of marketing and customer communication. Engaged is filled with successful case-studies from such major companies as Victoria's Secret, OfficeMax, CDNow, and many other market leaders. In addition, Brondmo addresses such delicate privacy issues as: When does e-mail become spam? How do you make e-mail a communication that customer welcome? How do you keep customers from hitting "delete" when they receive your e-mail?

The first book of its kind, Engaged provides unprecedented strategies for retaining online customers and building a sustainable, successful Internet business.

Expand description
Seller Condition Comments Price  
Seller: BookHolders
Location: Blacksburg, VA Ask seller a question
Condition: Very Good
[ No Hassle 30 Day Returns ][ Ships Daily ] [ Underlining/Highlighting: NONE ] [ Writing: NONE ] [ Edition: first ]
Price:
$1.41
Comments:
[ No Hassle 30 Day Returns ][ Ships Daily ] [ Underlining/Highlighting: NONE ] [ Writing: NONE ] [ Edition: first ]
Seller: HPB-Diamond
Location: Dallas, TX
Condition: Good
Shipping Icon
Connecting readers with great books since 1972. Used books may not include
[...]
Price:
$4.50
Comments:
Connecting readers with great books since 1972. Used books may not include
[...]
Seller: upickbooks/Daisy Li
Location: Daly City, CA
Condition: New
Shipping Icon
Price:
$6.75
Comments:
Seller: Wonder Book - Member ABAA/ILAB
Location: Frederick, MD
Condition: Very Good
Very Good condition. Very Good dust jacket.
Price:
$7.30
Comments:
Very Good condition. Very Good dust jacket.
Seller: Ergodebooks
Location: Richmond, TX Ask seller a question
Condition: Very Good
Buy with confidence. Excellent Customer Service & Return policy.Ships Fast. 24*7 Customer Service.
Price:
$8.49
Comments:
Buy with confidence. Excellent Customer Service & Return policy.Ships Fast. 24*7 Customer Service.
Seller: tuckerstomes
Location: Colchester, VT
Condition: Very Good
Shipping Icon
DJ has mild edge wear from handling-book and text are almost like new. Dust jacket improved with new, clear mylar cover.; Large 8vo 9"-10" tall; 257 pages; ,
Price:
$8.76
Comments:
DJ has mild edge wear from handling-book and text are almost like new. Dust jacket improved with new, clear mylar cover.; Large 8vo 9"-10" tall; 257 pages; ,
Seller: The Published Page Bookshop
Location: Cleburne, TX
Condition: Very Good
Shipping Icon
Price:
$8.95
Comments:
Seller: WonderBook
Location: Frederick, MD Ask seller a question
Condition: Very Good
Very Good condition. Very Good dust jacket.
Price:
$9.42
Comments:
Very Good condition. Very Good dust jacket.
Seller: Ergodebooks
Location: Richmond, TX Ask seller a question
Condition: New
Buy with confidence. Excellent Customer Service & Return policy.Ships Fast. 24*7 Customer Service.
Price:
$9.45
Comments:
Buy with confidence. Excellent Customer Service & Return policy.Ships Fast. 24*7 Customer Service.
Seller: Robinson Street Books
Location: Binghamton, NY
Condition: Like New
Shipping Icon
Prompt shipment, with tracking. * Fine in Fine dust jacket. First edition.
Price:
$16.87
Comments:
Prompt shipment, with tracking. * Fine in Fine dust jacket. First edition.
Seller: Ground Zero Books Ltd
Location: Silver Spring, MD
Condition: Very Good
Shipping Icon
257 pages. Index, date stamped on top edge. Signed by the author. Foreword by
[...]
Price:
$50.62
Comments:
257 pages. Index, date stamped on top edge. Signed by the author. Foreword by
[...]
please wait
Please Wait

Notify Me When Available

Enter your email address below,
and we'll contact you when your school adds course materials for
.
Enter your email address below, and we'll contact you when is back in stock (ISBN: ).