Hans Peter Brondmo, a leader in Internet marketing and e-commerce, takes readers step-by-step through the process of using e-mail to create long-lasting customer relationships online.
Based on the premise that an engaged customer is a valuable customer, Brondmo defines the new rules of marketing and customer communication. Engaged is filled with successful case-studies from such major companies as Victoria's Secret, OfficeMax, CDNow, and many other market leaders. In addition, Brondmo addresses such delicate privacy issues as: When does e-mail become spam? How do you make e-mail a communication that customer welcome? How do you keep customers from hitting "delete" when they receive your e-mail?
The first book of its kind, Engaged provides unprecedented strategies for retaining online customers and building a sustainable, successful Internet business.
Seller | Condition | Comments | Price |
|
More Than Words
Good |
$1.41
|
|
HPB-Ruby
Very Good
|
$2.91
|
|
HPB-Emerald
Very Good
|
$3.37
|
|
Wonder Book - Member ABAA/ILAB
Good |
$4.36
|
|
ErgodeBooks
Good |
$10.11
|
|
Book Alley
Very Good
|
$12.32
|
|
Robinson Street Books
Like New
|
$30.37
|
|
Bonita
Good
|
$30.58
|
|
Ground Zero Books, Ltd.
Very Good
|
$50.62
|