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Eng@ged Customer: the New Rules of Internet Direct Marketing

by Brondmo, Hans Peter

  • ISBN: 9780066620787
  • ISBN10: 0066620783

Eng@ged Customer: the New Rules of Internet Direct Marketing

by Brondmo, Hans Peter

  • List Price: $26.00
  • Binding: Hardcover
  • Publisher: HarperBusiness
  • Publish date: 01/01/2001
  • ISBN: 9780066620787
  • ISBN10: 0066620783
used Add to Cart $1.75
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Product notice Returnable at the third party seller's discretion and may come without consumable supplements like access codes, CD's, or workbooks.
Description: E-mail marketing is the new hot frontier of e-commerce. In a world where the competition is never more than one click away, e-mail has become the most powerful tool companies have to establish an ongoing dialogue -- leading to profitable relationships -- with prospects and customers.

Hans Peter Brondmo, a leader in Internet marketing and e-commerce, takes readers step-by-step through the process of using e-mail to create long-lasting customer relationships online.

Based on the premise that an engaged customer is a valuable customer, Brondmo defines the new rules of marketing and customer communication. Engaged is filled with successful case-studies from such major companies as Victoria's Secret, OfficeMax, CDNow, and many other market leaders. In addition, Brondmo addresses such delicate privacy issues as: When does e-mail become spam? How do you make e-mail a communication that customer welcome? How do you keep customers from hitting "delete" when they receive your e-mail?

The first book of its kind, Engaged provides unprecedented strategies for retaining online customers and building a sustainable, successful Internet business.

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Product notice Returnable at the third party seller's discretion and may come without consumable supplements like access codes, CD's, or workbooks.
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Seller: BookHolders
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Condition: Very Good
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[ No Hassle 30 Day Returns ][ Ships Daily ] [ Underlining/Highlighting: NONE ] [ Writing: NONE ] [ Edition: first ]
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[ No Hassle 30 Day Returns ][ Ships Daily ] [ Underlining/Highlighting: NONE ] [ Writing: NONE ] [ Edition: first ]
Seller: Goodwill Books
Location: Hillsboro, OR
Condition: Good
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Signs of wear and consistent use.
Seller: HPB-Diamond
Location: Carrollton, TX
Condition: Good
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Connecting readers with great books since 1972. Used books may not include
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Connecting readers with great books since 1972. Used books may not include
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Seller: tuckerstomes
Location: Colchester, VT
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DJ has mild edge wear from handling-book and text are almost like new. Dust jacket improved with new, clear mylar cover.; Large 8vo 9"-10" tall; 257 pages; ,
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DJ has mild edge wear from handling-book and text are almost like new. Dust jacket improved with new, clear mylar cover.; Large 8vo 9"-10" tall; 257 pages; ,
Seller: Half Price Books Inc
Location: Carrollton, TX
Condition: Good
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Connecting readers with great books since 1972. Used books may not include
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Connecting readers with great books since 1972. Used books may not include
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Seller: Book Alley
Location: Pasadena, CA
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Very Good in Very Good unclipped-dust jacket. Gently used with NO markings in text; binding is tight. Pasadena's finest independent new and used bookstore.
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Very Good in Very Good unclipped-dust jacket. Gently used with NO markings in text; binding is tight. Pasadena's finest independent new and used bookstore.
Seller: Ergodebooks
Location: Houston,, TX Ask seller a question
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Buy with confidence. Excellent Customer Service & Return policy.Ships Fast. 24*7 Customer Service.
Seller: Robinson Street Books
Location: Binghamton, NY
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Prompt shipment, with tracking. * Fine in Fine dust jacket. First edition.
Seller: Bonita
Location: Newport Coast, CA
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Seller: Ground Zero Books Ltd
Location: Silver Spring, MD
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257 pages. Index, date stamped on top edge. Signed by the author. Foreword by
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257 pages. Index, date stamped on top edge. Signed by the author. Foreword by
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