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  • ISBN: 9780066620787
  • ISBN10: 0066620783

Eng@ged Customer: the New Rules of Internet Direct Marketing

by Brondmo, Hans Peter

  • List Price: $26.00
  • Binding: Hardcover
  • Publisher: HarperBusiness
  • Publish date: 01/01/2001
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Description: E-mail marketing is the new hot frontier of e-commerce. In a world where the competition is never more than one click away, e-mail has become the most powerful tool companies have to establish an ongoing dialogue -- leading to profitable relationships -- with prospects and customers.

Hans Peter Brondmo, a leader in Internet marketing and e-commerce, takes readers step-by-step through the process of using e-mail to create long-lasting customer relationships online.

Based on the premise that an engaged customer is a valuable customer, Brondmo defines the new rules of marketing and customer communication. Engaged is filled with successful case-studies from such major companies as Victoria's Secret, OfficeMax, CDNow, and many other market leaders. In addition, Brondmo addresses such delicate privacy issues as: When does e-mail become spam? How do you make e-mail a communication that customer welcome? How do you keep customers from hitting "delete" when they receive your e-mail?

The first book of its kind, Engaged provides unprecedented strategies for retaining online customers and building a sustainable, successful Internet business.

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