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Entrepreneur Magazine: Complete Guide to Integrated Marketing

by Smith, Jeanette

ISBN: 9780471124412
ISBN10: 0471124419

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Entrepreneur Magazine: Complete Guide to Integrated Marketing

by Smith, Jeanette

List Price: $19.95
Binding: Paperback
Edition: 1
Publisher: John Wiley & Sons
Publish date: 12/01/2000
ISBN: 9780471124412
ISBN10: 0471124419

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Description: Consolidating the disciplines of advertising, direct reponse, promotion, and publicity is a more efficient and money-saving way to sell both products and services. Integrated marketing can accomplish this, and this comprehensive manual explains the integrated marketing apporach in depth--and in easy-to-understand language.

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Entrepreneur Magazine: Complete Guide to Integrated Marketing

by Smith, Jeanette

Entrepreneur Magazine: Complete Guide to Integrated Marketing

by Smith, Jeanette

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