Entrepreneur Magazine: Complete Guide to Integrated Marketing
- List Price: $19.95
- Binding: Paperback
- Edition: 1
- Publisher: John Wiley & Sons
- Publish date: 12/01/2000
Description:
Consolidating the disciplines of advertising, direct reponse, promotion, and publicity is a more efficient and money-saving way to sell both products and services. Integrated marketing can accomplish this, and this comprehensive manual explains the integrated marketing apporach in depth--and in easy-to-understand language.
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