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Entrepreneur Magazine: Complete Guide to Integrated Marketing

by Smith, Jeanette

  • ISBN: 9780471124412
  • ISBN10: 0471124419

Entrepreneur Magazine: Complete Guide to Integrated Marketing

by Smith, Jeanette

  • List Price: $19.95
  • Binding: Paperback
  • Edition: 1
  • Publisher: John Wiley & Sons
  • Publish date: 12/01/2000
  • ISBN: 9780471124412
  • ISBN10: 0471124419
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Description: Consolidating the disciplines of advertising, direct reponse, promotion, and publicity is a more efficient and money-saving way to sell both products and services. Integrated marketing can accomplish this, and this comprehensive manual explains the integrated marketing apporach in depth--and in easy-to-understand language.
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