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Entrepreneurial Marketing Lessons from Wharton's Pioneering MBA Course

by Howard Lee Morgan

  • ISBN: 9780471382447
  • ISBN10: 0471382442

Entrepreneurial Marketing Lessons from Wharton's Pioneering MBA Course

by Howard Lee Morgan

  • List Price: $34.95
  • Binding: Hardcover
  • Publisher: John Wiley & Sons Inc
  • Publish date: 02/01/2001
  • ISBN: 9780471382447
  • ISBN10: 0471382442
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Description: Written by an author team that brings together the expertise of two leading Wharton academics and an entrepreneurial superstar, Entrepreneurial Marketing arms entrepreneurs with cutting-edge marketing approaches -- including the latest Web-based segmentation and positioning techniques -- that will provide their new ventures with solid foundations on which to build, grow, and thrive.
-- The first book devoted exclusively to marketing strategies for new entrepreneurial ventures
-- Covers cutting-edge strategies for finding, exploiting, and even creating powerful niche marketing opportunities for new ventures on the Internet
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