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Entrepreneurship: Strategies and Resources

by Dollinger, Marc

  • ISBN: 9780137459933
  • ISBN10: 0137459939

Entrepreneurship: Strategies and Resources

by Dollinger, Marc

  • List Price: $91.00
  • Binding: Paperback
  • Edition: 2
  • Publisher: Prentice Hall
  • Publish date: 08/13/1998
  • ISBN: 9780137459933
  • ISBN10: 0137459939
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Description: Based on the premise that entrepreneurship can be studied systematically, this book provides a single, practical volume that presents the theory and practice of entrepreneurship and starting new businesses.Providing practical applications of new venture techniques, this bookOs resource-based point of view yields practical, hands-on information such as acquiring and using resources and assets for a competitive advantage. Focusing on the business plan, the book demonstrates how to put together a document for guidance and financing. It also illustrates problems and opportunities faced by entrepreneurs as well as important day-to-day issues. An essential resource for every professional and business owner as well as for everyone seeking to start a new business venture.
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