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Essence of Competitive Strategy, the

by Faulkner, David
Bowman, Cliff

ISBN: 9780132914772
ISBN10: 0132914778

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Essence of Competitive Strategy, the

by Faulkner, David
Bowman, Cliff

List Price: $19.95
Binding: Paperback
Edition: 1
Publisher: Prentice Hall PTR
Publish date: 01/23/1995
ISBN: 9780132914772
ISBN10: 0132914778

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Description: The Essence of Competitive Strategy explains, clearly and concisely, the answers to all these questions and more by providing a unique framework for developing viable competitive strategies using two interrelated matrices: the customer matrix, and the producer matrix.

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Essence of Competitive Strategy, the

by Faulkner, DavidBowman, Cliff

Essence of Competitive Strategy, the

by Faulkner, DavidBowman, Cliff

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by Faulkner, David
Bowman, Cliff

by Faulkner, David
Bowman, Cliff