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Essence of Competitive Strategy, the

by Faulkner, David
Bowman, Cliff

  • ISBN: 9780132914772
  • ISBN10: 0132914778

Essence of Competitive Strategy, the

by Faulkner, David
Bowman, Cliff

  • List Price: $19.95
  • Binding: Paperback
  • Edition: 1
  • Publisher: Prentice Hall PTR
  • Publish date: 01/23/1995
  • ISBN: 9780132914772
  • ISBN10: 0132914778
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Description: The Essence of Competitive Strategy explains, clearly and concisely, the answers to all these questions and more by providing a unique framework for developing viable competitive strategies using two interrelated matrices: the customer matrix, and the producer matrix.
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