- ISBN: 9780132914772
- ISBN10: 0132914778
Essence of Competitive Strategy, the
- List Price: $19.95
- Binding: Paperback
- Edition: 1
- Publisher: Prentice Hall PTR
- Publish date: 01/23/1995
Description:
The Essence of Competitive Strategy explains, clearly and concisely, the answers to all these questions and more by providing a unique framework for developing viable competitive strategies using two interrelated matrices: the customer matrix, and the producer matrix.
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