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Essentials of Entrepreneurship and Small Business Management

by Zimmerer, Thomas W.
Scarborough, Norman M.

  • ISBN: 9780130172808
  • ISBN10: 0130172804

Essentials of Entrepreneurship and Small Business Management

by Zimmerer, Thomas W.
Scarborough, Norman M.

  • List Price: $86.67
  • Binding: Paperback
  • Edition: 3
  • Publisher: Prentice Hall
  • Publish date: 06/05/2001
  • ISBN: 9780130172808
  • ISBN10: 0130172804
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Description: The tool that today's students need to master the most essential issues involved in starting and managing a successful new business venture. The first book in the field to have an entire chapter on E-Commerce! FEATURES New! Chapter 15, "E-Commerce and the Entrepreneur," serves as a guide to conducting business on the web. New! Chapter 2, "Inside the Entrepreneurial Mind: From Ideas to Reality," discusses the creative process entrepreneurs use to create business ideas. "You Be the Consultant" feature challenges students to apply what they've learned. Each chapter has two of these boxes, which pose a problem situation, with questions to focus attention on key issues. A dedicated Web site at www.prenhall.com/zimmerer includes Internet exercises, author updates, and over 1,000 links to relevant small business sites.
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Very Good condition. 3rd edition A copy that may have a few cosmetic defects.
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Very Good condition. 3rd edition A copy that may have a few cosmetic defects.
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Seller: Wonder Book - Member ABAA/ILAB
Location: Frederick, MD
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