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Essentials of Marketing Research

by David A. Aaker

  • ISBN: 9780471412359
  • ISBN10: 047141235X

Essentials of Marketing Research

by David A. Aaker

  • List Price: $168.95
  • Binding: Hardcover
  • Edition: 2
  • Publisher: John Wiley & Sons Inc
  • Publish date: 10/01/2001
  • ISBN: 9780471412359
  • ISBN10: 047141235X
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Description: Managers all over the world make decisions on product and service related issues on a regular basis. Defining, generating, managing and interpreting information becomes an integral part of every organization. Readers of this book are presented with an overview of the major steps in the marketing research process.. The applications of marketing research, such as brand equity, customer satisfaction, and relationship marketing as also covered.
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Ships from Reno, NV. Book in almost Brand New condition. Shipped to over one million happy customers. Your purchase benefits world literacy!
Seller: Better World Books West
Location: Mishawaka, IN
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Ships from Reno, NV. Shows some signs of wear, and may have some markings on
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