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Ethical Marketing Decisions the Higher Road

by Patrick E. Murphy

Ethical Marketing Decisions The Higher Road cover
  • ISBN: 9780205136278
  • ISBN10: 0205136273

Ethical Marketing Decisions the Higher Road

by Patrick E. Murphy

  • List Price: $66.67
  • Binding: Paperback
  • Edition: 1
  • Publisher: Prentice Hall
  • Publish date: 11/11/1992
  • ISBN: 9780205136278
  • ISBN10: 0205136273
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Product notice Returnable at the third party seller's discretion and may come without consumable supplements like access codes, CD's, or workbooks.
Description: Designed to help foster ethically and socially responsible behavior in marketing, the book reviews the tough ethical issues that marketing managers must face in both operational and strategic areas, and covers the major dimensions of all marketing activities. It contains specific managerial and strategic recommendations in every chapter and is written from a managerial viewpoint.
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Product notice Returnable at the third party seller's discretion and may come without consumable supplements like access codes, CD's, or workbooks.
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