European Perspectives on Consumer Behavior
- List Price: $39.40
- Binding: Paperback
- Publisher: Prentice Hall
- Publish date: 10/29/1997
Description:
With titles such as, "The Changing Consumer in the European Union", "How Consumers Trade Off Behavioral Costs and Benefits", and "Marketing Universals: Consumers' Use of Brand Name, Price, Physical Appearance, and Retailer Reputations as Signals of Product Quality", this book offers a unique collection of forty of the most well-known and influential European consumer behavior papers from the last twenty years.
Expand description
Covers the four key areas of the foundations of consumer behavior, individual processes, social influences, and alternative approaches.
Product notice
Returnable at the third party seller's discretion and may come without consumable supplements like access codes, CD's, or workbooks.
| Seller | Condition | Comments | Price |
|
BookReadingInc
|
Acceptable
|
$14.77
|
|
readmybooks
|
Acceptable |
$14.62
|
Please Wait