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  • ISBN: 9780135523827
  • ISBN10: 0135523826

European Perspectives on Consumer Behavior

by Lambkin, Mary

  • List Price: $39.40
  • Binding: Paperback
  • Publisher: Prentice Hall
  • Publish date: 10/29/1997
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Description: With titles such as, "The Changing Consumer in the European Union", "How Consumers Trade Off Behavioral Costs and Benefits", and "Marketing Universals: Consumers' Use of Brand Name, Price, Physical Appearance, and Retailer Reputations as Signals of Product Quality", this book offers a unique collection of forty of the most well-known and influential European consumer behavior papers from the last twenty years.

Covers the four key areas of the foundations of consumer behavior, individual processes, social influences, and alternative approaches.

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Buy with confidence. Excellent Customer Service & Return policy.
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