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European Perspectives on Consumer Behavior

by Lambkin, Mary

  • ISBN: 9780135523827
  • ISBN10: 0135523826

European Perspectives on Consumer Behavior

by Lambkin, Mary

  • List Price: $39.40
  • Binding: Paperback
  • Publisher: Prentice Hall
  • Publish date: 10/29/1997
  • ISBN: 9780135523827
  • ISBN10: 0135523826
used Add to Cart $12.02
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Description: With titles such as, "The Changing Consumer in the European Union", "How Consumers Trade Off Behavioral Costs and Benefits", and "Marketing Universals: Consumers' Use of Brand Name, Price, Physical Appearance, and Retailer Reputations as Signals of Product Quality", this book offers a unique collection of forty of the most well-known and influential European consumer behavior papers from the last twenty years.

Covers the four key areas of the foundations of consumer behavior, individual processes, social influences, and alternative approaches.

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Seller: BookReadingInc
Location: Cerritos, CA Ask seller a question
Condition: Acceptable
Used-Acceptable: A readable copy. Full of highlighting, marking and writing, Access codes and supplements are not included.
Price:
$12.02
Comments:
Used-Acceptable: A readable copy. Full of highlighting, marking and writing, Access codes and supplements are not included.
Seller: readmybooks
Location: Artesia, CA Ask seller a question
Condition: Acceptable
IMP: Acceptable- Do not include ACCESS CODE, CD-ROM or companion materials
[...]
Price:
$12.27
Comments:
IMP: Acceptable- Do not include ACCESS CODE, CD-ROM or companion materials
[...]
Seller: HPB-Ohio
Location: Carrollton, TX
Condition: Acceptable
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Highlighting and/or underlining present on this item. Item is intact, but may
[...]
Price:
$12.38
Comments:
Highlighting and/or underlining present on this item. Item is intact, but may
[...]
Seller: BookReadingInc
Location: Cerritos, CA Ask seller a question
Condition: Good
Used -Good : Contain highlighting, handwriting or underlining throughout the book, Access codes and supplements are not included.
Price:
$14.50
Comments:
Used -Good : Contain highlighting, handwriting or underlining throughout the book, Access codes and supplements are not included.
Seller: readmybooks
Location: Artesia, CA Ask seller a question
Condition: Good
IMP: Used Good- Used items do not include CD-ROM, ACCESS CODE or companion
[...]
Price:
$14.87
Comments:
IMP: Used Good- Used items do not include CD-ROM, ACCESS CODE or companion
[...]
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