Description: Economic Value Added (EVA) is the measure of a company's true profitability, and a strategy for creating corporate and shareholder wealth. The EVA management system has been adopted by such prominent corporations as Coca-Cola and AT&T with spectacular financial results. EVA is not only the best measure of corporate performance, it is a complete management system that changes corporate priorities and behavior, focusing effort on the creation of wealth, to the benefit of everyone. This inspirational book, interspersed with the success stories of EVA companies, explains why EVA works. It covers the essentials with a minimal use of financial jargon and equations, including how EVA is measured, how it can be increased, and incentive compensation packages that work.

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