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  • ISBN: 9780060393939
  • ISBN10: 0060393939

Every Mistake in the Book: a Business How-Not-to

by Lennon, F. J.

  • List Price: $23.00
  • Binding: Hardcover
  • Publisher: ReganBooks
  • Publish date: 12/01/2005
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Description: The world of business is like the world's worst minefield: one wrong step in any direction and you're history. It's a lesson F. J. Lennon has learned over and over again, as his entrepreneurial career careened from snafu to snafu. But Lennon was different: from the beginning he kept a journal of the screw-ups, big and small, he watched himself and others make. And by monitoring his own learning curve he helped turn himself -- finally -- into a successful businessman.

Every Mistake in the Book collects more than 100 of the best lessons Lennon learned from his mistakes, pulling them together in a pithy, witty, and universally useful format. From business owner to small-scale manager, his no-nonsense tips will enlighten anyone:
-- Make Money -- Then Art
-- Be Specific in Your Demands and Vague in Your Threats
-- Don't Get Attention Deficit Disorder
-- Above All Else, Don't Make Crap

Always practical, often hysterical, this straight-from-the-hip handbook will educate and encourage dot-com greenhorns and traditional-business pros alike.

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Wonder Book - Member ABAA/ILAB
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