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Exploring Corporate Strategy: Text and Cases cover
  • ISBN: 9780130807403
  • ISBN10: 0130807400

Exploring Corporate Strategy: Text and Cases

by Johnson, Gerry
Scholes, Kevan

  • List Price: $99.00
  • Binding: Paperback
  • Edition: 5
  • Publisher: Prentice Hall
  • Publish date: 01/21/1999
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Description
I. INTRODUCTION. 1. Corporate Strategy: an Introduction. 2. Strategic Management in Practice. II. STRATEGIC ANALYSIS. 3. Analyzing the Environment. 4. Resources, Competences and Strategic Capability. 5. Stakeholder Expectations and Organizational Purposes. III. STRATEGIC CHOICE. 6. Bases of Strategic Choice. 7. Strategic Options: Directions and Methods of Development. 8. Strategy Evaluation and Selection. IV. STRATEGY IMPLEMENTATION. 9. Organization Structure and Design. 10. Resource Allocation and Control. 11. Managing Strategic Change. CASE STUDIES. A Guide to Using Case Studies. Guide to Main Focus of Cases. British Steel. Strategy Development at New Town Council. Strategy Development at Castle Press. The Pharmaceutical Industry. The European Brewing Industry. Brasseries Kronenbourg. The Brewery Group Denmark: Faxe, Ceres and Thor. Laura Ashley Holdings plc. The Iona Community. Sheffield Theatres Trust. Fisons: the Fall from Grace. A note on the World Automobile Industry. PSA Peugeot Citroen. The Rover/Honda Alliance. The BMW Acquisition of the Rover Group. Coopers Creek and the New Zealand Wine Industry. The News Corporation. Nokia: the Consumer Electronics Business. International Service Systems A/S (ISS). Doman Synthetic Fibres plc. The Royal Alexandra Hospital. The United Nations Development Programme. A Strategy for Change at KPMG. Burmah Castrol Chemicals Group. Index of Companies and Organizations. General Index. Exploring Corp. Strategy 4/E
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