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Exploring Corporate Strategy Text

by Gerry Johnson

Exploring Corporate Strategy Text cover
  • ISBN: 9780273651178
  • ISBN10: 027365117X

Exploring Corporate Strategy Text

by Gerry Johnson

  • List Price: $80.00
  • Binding: Hardcover
  • Edition: 6
  • Publisher: Prentice Hall
  • Publish date: 11/01/2001
  • ISBN: 9780273651178
  • ISBN10: 027365117X
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Description: PART I: INTRODUCTION 1 Corporate Strategy: An Introduction 2 Understanding Strategy Development PART II: THE STRATEGIC POSITION 3 The Environment 4 Strategic Capability 5 Expectations and Purposes Commentary on Part II " Coping with Complexity: the business idea PART III: STRATEGIC CHOICES 6 Corporate Strategy 7 Business-level Strategy 8 Directions and Methods of Development Commentary on Part III " Strategy Selection PART IV: STRATEGY INTO ACTION 9 Organising for Success 10 Enabling Success 11 Managing Strategic Change Commentary on Part IV " Strategy into Action
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Product notice Returnable at the third party seller's discretion and may come without consumable supplements like access codes, CD's, or workbooks.
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