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Exploring E-Commerce

by FELLENSTEIN

  • ISBN: 9780130848468
  • ISBN10: 0130848468

Exploring E-Commerce

by FELLENSTEIN

  • List Price: $39.99
  • Publisher: 68,PH
  • Publish date: 01/01/2000
  • ISBN: 9780130848468
  • ISBN10: 0130848468
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Description: Two specialists from IBM suggest how large and small companies can develop a coherent strategy for incorporating electronic commerce into their business model. They discuss business, competitive, and technological challenges and explain how companies can leverage the key enablers to take advantage of the changes the Internet is bringing to society.
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