Fashion Sales Promotion the Selling Behind the Selling
- List Price: $79.60
- Binding: Paperback
- Edition: 2
- Publisher: Prentice Hall
- Publish date: 04/01/1996
Description:
This book addresses those activities that promote and stimulate the sale of fashion goods. It identifies what those activities are, how they are conducted, by whom, and most important, why. It is written for the student of the fashion industry- and for the entrepreneur operating in the industry.
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